ADD：China Industrial Power Supply Market Analysis
Switching power supply with its energy efficient, small size and light weight advantages gained in the industry wide application, has become an important basis for industrial products. Current switching power supply industries of the Mainland market, most of the major companies in the 20th century to enter the mainland market, 90, also set up an industrial switching power supplies in mainland China production facilities the number of foreign brands is gradually increasing, the market Jing Zheng intense.
At present the industry's definition of the scope of industrial switching power supply is not consistent, therefore, industries and enterprises in industrial switching power supply market knowledge are not the same. Recently, in Beijing JFUnited Consulting Co., Ltd. (JFUnited) launched the "2009 China Industrial Power Supply Market Research Report", the report of the "industrial switching power supply" means the output power of less than 1,500 W (including 1,500 W), including single and multiple output voltage, used machinery, electricity, rail transport, metallurgy, petrochemical, automobile, cement, coal and other industrial areas (not including communications, medical, LED, business computers, buildings and so on) of the switching power supply products (not including power supply module). Based on the above definition, JFUnited (JFUnited) status from the switching power supply market, the industry's demand for both application areas of industrial switching power supply market in mainland China to do the corresponding analysis.
Beginning in 2008 China Industrial Power Supply market slowdown in 2009 growth is expected to less than 7%, the more confused the market prospects within a short time, but staying power than the foot.
Switching Power Supply Industry 2008 China market size of about 1.18 billion yuan. In the second half of 2008 before the main competition of industrial switching power supply manufacturers, most enterprises faster sales growth, industrial switching power supply market to be optimistic. However, the third quarter of 2008, by the financial crisis and other major environmental impacts, most business slowdown, a negative growth of some enterprises, the mainland market growth of industrial switching power supply fluctuations. 2007-2008 China Industrial Power Supply market growth of 12.7%, higher than the 2007 growth rate drop back. Affected by this, the mainland of industrial switching power supply market leading supplier of environmental changes that the financial market developments on the switching power supply greater impact on the market prospects are also expected to adopt a conservative attitude, the overall market growth in 2009 is expected to greatly decreased, less than 7 %; while after 2010 the development trend of industrial switching power supply is difficult to predict.
Although the financial crisis of industrial switching power supply market in mainland China resulted in relatively large impact, but companies upgrading of downstream applications, driven by demand in emerging industries, and support national policies and other factors on the development of the mainland power market has played a positive role in promoting. Therefore, as the financial crisis eased, the mainland industrial switching power supply market will show rapid development trend.
The mainland market with a high concentration of industrial switching power supply, Ming Wei, Siemens became the focus of market competition
China Industrial Power Supply high market concentration, industry, the top 10 companies as much as 76.1% market share. Among them, the highest market share of two enterprises are specified latitude and Siemens. Ming Wei, Siemens, respectively, as the current industrial switching power supply market in mainland China plate switching power supply, rail switching power supply in the field of representative enterprises, enterprise competition for industrial switching power core. The other major companies in addition to the above two companies compete, we will also as corporate business portfolio, product applications and other factors in the formation of specific competition relations between occasions, such as power field (De Chong, Yufeng, three base so ), PLC supporting areas (Siemens, Hui Peng, Ou Chen, Moore, etc.), industrial switching power supplies customized business (in Chaoyang District, Sun, etc.), Japanese-funded enterprises (Kosovo, TDK Miranda), etc. have their own competitive characteristics.
JFUnited (JFUnited) switching power supply market, the mainland's industrial enterprises according to market share and product level competition is divided into five camps:
The first camp: At present, Ming Wei, a product targeted at the low end, switching power supply China's market share more than 21.4%; Ming Wei lower 2007-2008 growth, market share has been reduced.
The second camp: include Siemens, Phoenix, and sun products are mainly targeted at high-end market, three companies account for the overall market in China Switching Power Supply 24.2%. Which, Siemens, Phoenix is a leader in the field of automation, power product sales associated with the advantages of automation products more visible; sun to customize the business mainly in the rail transport sector has a higher market share. Although the sun has reduced the growth rate for 2007-2008, but Siemens and Phoenix's growth rate is higher than the overall industry growth, market share, so 2007-2008 little change in the camp.
The third camp: include LAMBDA, Germany and innovation, Omron, Heng-fu, and create together, the products are targeted at mid to low-end market, five companies account for the overall market in China Switching Power Supply 29.8%. Which, LAMBDA is the world's largest manufacturer switching power supply, one of the higher market visibility, value-fu in China of industrial switching power supply low-end market, greater visibility, and Germany create long-term focus on power automation, market share in the power sector higher. 2007-2008, little change in market share in the third camp.
Fourth camps: high-end products and high-end positioning in the market, foreign investment enterprises in the camp, most of the brand, the industry accounted for the main eight mainland enterprises switching power supply 9.3% of the overall market; 2007-2008 fourth camp, the growth rate of most enterprises higher than the overall market growth, market share, so the camp increased.
Fifth camps: products targeting mid-to low-end market, the industry accounted for the main 10 enterprises mainland switching power supply 10.2% of the overall market. Most of the enterprises of the fifth camp, 2007-2008 growth rate lower than the overall market growth, or even zero growth or negative growth, so the camp market share decreased.
Nearly two years, industrial switching power supply market, the limited number of new entrants to enterprises and customers to replace the brand less ,2007-2008, most of the major competitors in the market share change is small, within the next few years, the mainland of industrial switching power supply market competitive landscape will not be changed significantly.
China Industrial Power Supply evident polarization of market demand, demand for high-end products and low-end products are larger, while the demand for lower end products
Current switching power supply industries of the Mainland market, the high-end products accounted for about 24.9% share of the market, low end of the market share of about 37.3%, while the high-end, midrange, low-end products in their respective market shares are relatively low. This phenomenon is due to the mainland areas of industrial switching power supply applications demand characteristics. Such as electricity, rail transportation, petrochemical, metallurgy and other fields on the high industry demand for higher switching power supply, and mechanical areas of most enterprises are mainly low-end industrial switching power supply procurement. Current needs in the areas of end products are mainly small and medium power plant, power equipment, heavy machinery, a small number of petrochemical equipment.
JFUnited (JFUnited) survey report shows that the mainland market of industrial switching power supply market is dominated by foreign brands, the market share of more than 60%; which owned the brand high-end market dominated by Germany, in high-end, mid-market Japanese brand market share is relatively high, Japanese brand market share in these two categories are more than 50% of the corresponding market capacity. China mainly in the low-end brands and low-end market, some enterprises because of the characteristics of the industry in high-end applications, a certain share of high-end, such as sun, German record, Yufeng so.
Judging from the specific brand, Siemens, Chaoyang, Phoenix in the high-end market, a monopoly, the three companies accounted for nearly 90% of high-end market share; LAMBDA, Germany and creative influence in the mid-market bigger; Ming Wei mainly located in in the low-end and low-end market, the market share in both higher market share.
Flat market-leading switching power supply, but rail switching power supply will be the key to the future product market competition, flat industrial switching power supply is mainly used in OEM package, the project application in a relatively small proportion; the DIN rail industry switching power supply is mainly used in the project, but in the tobacco machinery, ceramic machinery, heavy machinery, machine tools, mechanical breakdown of a larger proportion of the area of application. Currently in China breakdown products of industrial switching power supply structure, flat industrial switching power supply is still dominant, accounting for 64.5% of the market.
Industrial Switching Power Supply Market 2007-2008, the average growth rate of 12.7%. Fast market growth (more than 25%) of the company whose main product types to the main rail switching power supply, such as Phoenix Contact, Weidmuller, Poor world, etc.; market growth is relatively slow (25%) of enterprises mainly dominated by flat switching power supply. JFUnited (JFUnited) that the rail-type switching power supply industry will be the key to the future product market competition.
The output from the industrial switching power supply circuit and the output voltage of view, single-output switching power supply industries accounted for about 77.1% of the market, while the single output switching power supply turned around 24V industrial majority. Current switching power supply industries of the Mainland market is relatively mature industry in Mainland China ,2007-2008 switching power supply market, the main competitor (one-family enterprise) single, multi-ratio and the ratio of 24V power supply are relatively stable trend in smaller time within the span was no obvious effect; overall market single, multi-ratio and the ratio changes 24V power supply mainly from the difference between the major business growth.
Machinery, electricity is the focus of the mainland industrial application switching power supply industries, machine tools, heavy machinery and electricity, rail transport demand on the switching power supply is still greater; different segments of the competitive landscape quite different.
Industrial Switching Power Supply is very extensive, is mainly used in devices supporting (OEM) and engineering projects. OEM include various mechanical equipment (machine tools, textile machinery, elevators, food packaging machinery, plastic machinery, heavy machinery, tobacco machinery, ceramic machinery, equipment, mainly), electrical equipment, railway and subway locomotive, petrochemical, metallurgical equipment, etc. projects are mainly electric power engineering, rail traffic engineering, petrochemical engineering, metallurgical engineering, automobile production line and water treatment. Mechanical, electrical two industries accounted for about the amount of industrial switching power supply switching power supply industries of the Mainland market, the total demand of 3 / 4. Among them, the machinery in the field of industrial switching power supply demand is the biggest machine tool industry, the annual market capacity of more than 200 million yuan; food packaging machinery, heavy machinery, textile machinery for industrial switching power supply in turn reduced the demand for ceramic industrial machinery, tobacco machinery demand for relatively low switching power supply.
From the development potential of speaking, food packaging machinery, heavy machinery relatively fast pace of development, industrial switching power supply enterprises should focus on the industry; elevator industry by the financial crisis, coupled with changes in its design, the growth rate is lower than packaging, heavy industry and other industries. The electric power, rail transportation, metallurgy, petrochemical and other industries, rail transport and power to maintain a rapid growth rate, growth in the metallurgical field below 10%, while the petrochemical industry showed a negative growth trend. Comprehensive analysis of the needs of each application in the field of capacity and development potential in the 机床 machinery, heavy machinery and power, rail transport, power companies are Gongye switch the focus of the future of the industry.
JFUnited (JFUnited) reported that, in different sub-applications, the mainland of industrial switching power supply enterprises also demonstrated the competitiveness of different: Ming Wei in the mechanical field, German record in the power sector, Chaoyang in the field of rail transportation, Siemens the field of petrochemical and metallurgy were out of the lead. In the mechanical field, the top five companies has its own distinct advantages segments: Ming Wei main advantage is concentrated in the field of plastic machinery and textile machinery; Siemens main advantage is concentrated in the tobacco fields of machinery and Heavy Machinery; create major advantage of joint focus on machine tools in the field; value fu dominant focus on the laser machine and the elevator industry; Omron main advantage is concentrated in the packaging industry.
More dispersed areas of brand power, market share, ranking the leading companies were below 20%. In the field of power equipment, supporting application of innovative brand mainly Germany, Yufeng, represented by the three basic and other enterprises. In power engineering, mainly Ming Wei representative enterprises, LAMBDA, Chaoyang, Fu Heng, Phoenix, etc.; which, Phoenix, LAMBDA, Chaoyang industrial switching power supply is mainly used in large-scale power plant and substation project, Ming Wei, Heng Fu Industrial Switching Power Supply mainly used in small and medium sized power plants and power grids.
In the field of metallurgical equipment, supporting key brands to Kosovo, electric Sheng Miranda, Chaoyang mainly focus on the development of such enterprises in the metallurgical industry research and system integrator customers, to complete its industrial switching power supply products into the metallurgical equipment metallurgical industry. Metallurgical industry and more generally for the high-temperature production line environment, supporting application of industrial switching power supply for the performance index of high, supporting the industrial switching power supply, brand, mainly in the high-end.
Locomotives on the railway and metro applications, supporting industrial switching power supply demands for higher vibration resistance, dust resistance and other properties, the required output voltage and power specifications of products more complex, and most of them to customize products. Chaoyang custom class as the mainland-based enterprises, with a more superior product performance and rich product line, leading edge in the locomotive field. Rail projects have complete power requirements of industrial switching locomotives in the field is relatively low, involving brands with low brands, of which the main Ming-wai, its industrial switching power supply products widely used in highway tunnel construction, railway and subway systems engineering ground .
Petrochemical equipment is generally large-scale equipment, a wide range of supporting the use of industrial switching power supply equipment is more dispersed, relatively low-scale applications, industrial switching power supply used in the main production line automation control supporting the project. Petrochemical production line situations because the risk involved more demanding for industrial switching power supply, supporting the application of industrial switching power supply mainly Siemens, sun, Phoenix and other high-end brands, the brand less involved, a higher degree of industry concentration.
Currently, in addition to the field of rail transportation in a clearly dominant position in Chaoyang, the other areas of competition are more intense.
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